1. Sears Modern Homes
... , the company's annual report to stockholders stated that the Modern Homes department had been closed. That year, Sears liquidated more than $11 million of their home mortgages. At a time when the average Sears house cost well under $4,000, and mortgages were typically a fraction of that amount, this was a staggering ... Sears best customers from their own homes became a public relations nightmare. In 1935, the Modern Homes department was reopened, but the days of Sears home loans were over. Sears no longer actively pushed their Modern Homes, but continued to quietly sell houses when cus...
- Word Count: 2900
- Approx Pages: 12
- Grade Level: High School