1. current trends in sales
... development success into the next millennium will largely be tied to mapping products accurately to these demographic trends. In addition, the role of singles, single parents, older offspring living at home and care for aging parents, have a big impact on boomers lifestyles. Those responsible for building and managing sales people need a clear grasp of overall promotional strategy that will determine the ... ; younger boomers put price foremost. The International Mass Retail Association's study, Middlescence, offers some insights into how the two waves of boomers differ with respect to s...
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- Approx Pages: 11
- Grade Level: High School