1. Politics of the Search Engine
... paid for the search engine to index and link sites to produce desirable results (Spring, 2004). For example, if a user would type "spas and hot tubs " into a Yahoo search engine, chances are Watkins Manufacturing sites such as Hot Spring and Caldera spas would appear (Spring, 2004, p. 24). This is because Watkins pays Yahoo a yearly fee to be featured so prominently (Spring, 2004 ... ...
- Word Count: 1394
- Approx Pages: 6
- Has Bibliography
- Grade Level: Undergraduate