1. Family Influence Consumer Behaviour
... the previous section of this report, there are traditional eleven stages in Family Life Cycle. Changes in family structure have resulted in many people no longer following the traditional process, delaying marriage, having children out of marriage, and divorcing and remarrying. This creates demand for a wider variety of products throughout the life cycle. Marketers monitor these ... diagram shows here represent the decision making processes which influencing by two aspects: children and parents. Source: M. R. Stafford, G. K. Ganesh, and B. C. Garland, "Marital Influence in the Decision-M...
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