1. The Mega-Success of Ben and Jerry's
... the history of the company, its owners, Ben Cohen and Jerry Greenfield, have interacted with their customers, gaining knowledge on what people like and dislike about their ice cream. Opening their store in Burlington, Vermont in 1978, they immediately began interfacing with the local populace by hosting a free summer movie festival, projecting movies on the wall of their ... flavors either suggested or inspired by either regular individuals or well-known celebrities. Ben and Jerry launched their "Cowmobile ", a modified mobile home used to distribute free scoops of ice cream i...
- Word Count: 1259
- Approx Pages: 5
- Grade Level: Undergraduate