1. Selling Customer Information
Abstract Selling customer information compares with sharing information and it depicts data exchange between the different firms, individuals, or technologies. ... This information has been handled different, with some business owners and marketing executives selling their customer information. In the business to business (B2B) context, information sharing or selling of customer information could be termed as availing customer information to the trading partners (Pandey et al., 2010). ... In a further argument, Marsden (2001) claims that organizations should ask themselves whether their databa...
- Word Count: 1107
- Approx Pages: 4
- Has Bibliography
- Grade Level: Undergraduate