1. Matsushita Electronics Inc. European
TABLE OF CONTENTS INTRODUCTION 3 CHAPTER 1 MATSUSHITA ELECTRONIC LTD. 4 1.1 COMPANY OVERVIEW 4 1.2 COMPANY VISION AND BUSINESS PHILOSOPHY 4 1.3 BUSINESS POLICY IN EUROPE 5 1.3.1 Manufacturing 5 1.3.2 Sales and Marketing 5 1.3.3 Human resource 6 1.3.4 Organizational structure 6 CHAPTER 2 IMPLICATION ON MEI"S BUSINESS POLICY 7 2.1. ENVIRONMENTAL ANALYSIS OF SEM AND ELECTRONIC ... VISION 35 11 3.2 ACTION SUGGESTED 11 3.2.1 Organizational Structure 11 3.2.2 Product Innovation 12 3.2.3 Cost Reduction 13 3.2.4 Price Uniform 14 3.2.5 European Brand Image 14 CONCLUSION 15 BIBLIOGRAPHY 16 Introduction...
- Word Count: 3267
- Approx Pages: 13
- Has Bibliography