1. competitive advantage
... major step for the managers is to recognize the nature of the firm's architecture and the function it plays in the markets the firm serves. Kay argues that there are two main types of distinctive capability based on architecture,. Firstly, the firm's architecture may generate a flow ... assets. Large firms may enjoy market positions based on strategic assets even if they have no distinctive capability. Small firms may achieve modest profits from local strategic assets. However, strategic assets are often less secure sources of competitive advantages than distinctive capabilities. Kay (1...
- Word Count: 2238
- Approx Pages: 9
- Has Bibliography
- Grade Level: Undergraduate