1. Strategy on the Web
... process is the single most important element in the development of an Internet strategic plan. According to an article published in the May-June 2003 issue of Journal of Business Strategy, Steve King writes: "More than the quality of your products or services, the quality of this process is the single most important measure that your customers will use when deciding ... article that successful Internet retailers have one thing in common: they are connected with their customers and have built a values-based relationship with their customers that resonate on an emotional level. He believe...
- Word Count: 498
- Approx Pages: 2
- Grade Level: Undergraduate