1. Cultural Impact On International Branding In Advertising----A Case Of Success Of LGE In China
... , pop songs and fashions.) This phenomenon leads to the popularity of Korean products and Korean cultures such as Korean dramas, music and entertainers among the young generation of China. Hanliu phenomenon is a big chance for approaching the Chinese fashion market of the largest buying power in the world: 1,300 million people. On the other hand, China, the fastest growing market in the world, is one of the "must" markets for global business leaders. With many ... in the interviews with the company's managers. The values ascribed to the advertisements by the interviewees can be discovere...
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