1. Consumer Behaviour and the Decision Making Process
... be negative or positive for the consumer. Woodruff (1997) states that while purchasing and using a product, the consumer forms preferences for specific product features. Similarly, the consumer also learns to map certain features when buying and using the product. Preferring is affected by consumers' personal characteristics which is called the consumer's psychological. By experientialism Holbrook (1999) means that value is born ... ...
- Word Count: 3407
- Approx Pages: 14
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