1. Kentucky Fried Chicken Marketing Plan
The customer's knowledge about the brand and its offerings is fairly high the reason being that KFC is an international Fast-Food chain with a high brand value and brand image. ... Being the only global fast food chain focusing primarily on chicken products, KFC has a cost based pricing approach towards its chicken products'. ... Is the mother company of KFC and is one of the largest restaurant chains on the planet. ... Advertising, Sales Promotion and Publicity Following are the channels used by KFC for advertising: Mail/Flyers: Through Coupons/Newspapers/vouchers. ...
- Word Count: 1363
- Approx Pages: 5
- Grade Level: High School