1. Start Something That Matters by Blake Mycoskie
... me was the story of Jared Fogle, the famous spokesman for Subway who was able to lose 100 pounds in just 3 months by only eating low-fat Subway sandwiches for lunch and dinner. While I've seen Jared a million times on commercials, I never understood the significance of his ad campaign. Before Subway had even heard of Jared, they implemented an ad campaign claiming ... a small company that failed miserably in the early 2000s. Webvan.com was a startup company designed to deliver groceries to homes by way of van. At first it did pretty well, but they spent too much money on expanding into ...
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