1. Consumer behavior
... primary groups, such as family, friends, neighbours and co-workers. Secondary groups are more formal and have less regular interaction; they include religious groups, professional associations, and trade unions. In some societies, secondary groups may be reference/membership groups. Members of the Mormon faith, for example, are greatly influenced by their religious affiliation. Mormons do ... A buyer's decisions are also influenced by personal characteristics such as age and life cycle stage, occupation, economic situation, lifestyle, personality and self-concept. Age and Life-Cycle Stag...
- Word Count: 2786
- Approx Pages: 11
- Grade Level: Undergraduate