1. Gentran Analysis - Performance Management
The SWOT analysis gives us an idea about the weakness (sales below and cost above projections, language and cultural differences, 2.5 years for negotiation, Technology at Hangzhou different from GM's technology, initial financial projections unrealistically optimistic) and the threats (non-cooperation & communication between Chinese & American managers; among Chinese managers, lack of designed responsibility, direction, structure & trust, lack of strong leadership for implementing change). ... Situational Analysis Gentran Machinery has entered into a joint venture with Chinese State Corp...
- Word Count: 1463
- Approx Pages: 6