1. California
... advertising of California. The railroad's publicity department flooded the nation with articles and stories extolling the charms of California's natural beauty, climate, and romantic heritage (Dumke). The Atchison, Topeka, and Santa Fe Railroad reached Los Angeles in the mid 1880s and began a rate war with the Southern Pacific (Rice). Passenger fares from the Midwest to southern California dropped from $125 to ... through the city. Extension of the transcontinental rail line to Los Angeles triggered a boom in the southern part of the state, a boom that picked up even more steam once the...
- Word Count: 1570
- Approx Pages: 6