1. Advertising - Using Sex to Sell
Sex evokes a hardwired emotional response that is linked to species survival" (Daye). ... While the use of sex appeal is determined to be an effective way to sell some products, there is a pitfall to consider. ... The stereotype is that young adult women should be skinny and are urged to constantly pursue beauty and sex appeal. ... This would be especially true if the product in question, the protein bar, had nothing to do with sex to begin with. ... The advertiser's argument of promising higher fitness and sex appeal is alluring. ...
- Word Count: 1215
- Approx Pages: 5
- Has Bibliography
- Grade Level: Undergraduate