1. pfchang
... they are a chain of full service restaurants. As of February 28, 2003 there are 83 Bistros in 28 states and 20 Pei Wei Asian Diners in 4 states. The Company anticipates opening 15-17 new Bistros units and 13-15 new Pei Wei units in 2003 (Changs, 2003). The competitive position is unusual as there are Chinese restaurants that benefit from a brand name ... turnover of staff may also be seen as a threat. This is not unusually in the restaurant industry. The way in which the company has also diversified into limited service restaurants Pei Wei, these may devalue the brand of P F Changs if t...
- Word Count: 2068
- Approx Pages: 8
- Grade Level: High School