1. "Examine the assertion that firms in reality are neither wil
... of this, a company can enter the market and produce at a lower cost therefore shifting the demand of the firm to move lower. In this market, AC = AR because competitive pressures mean that a firm cannot either make a loss or earn abnormal profits. Within monopolistic competition there are many substitutes and therefore raising prices to increase revenue will simply result in consumers switching to an alternative. In the short ... run and long run the firm will ... competition and so some "organisational slack" may creep in. This means that resources are not being used as efficiently as ...
- Word Count: 1447
- Approx Pages: 6