1. McDonald's Marketing
... by actress Kathleen Turner. No people. Says Zwain: ''Our ads are effective because they focus on people.'' Scarpelli's agency creates the popular ''Whassup?!'' ads for Budweiser, which rely on the chemistry between real-life buddies. A similar dynamic is at work in the McDonald's ads, he says. ''The consumer's relationship with McDonald's is really with the kid across the counter. Or the ... ...
- Word Count: 4196
- Approx Pages: 17
- Grade Level: High School