1. Motor Sport and Brand Image
Chapter 1 - Introduction The topic of this thesis focuses on participation in sports by a company. ... But, as already mentioned, this thesis, which is a type case, will focus on the effect for a car manufacturer, although the results will probably be similar in any sports field. ... Today, car racing is still a sport that offers entertainment to people all around the world in many forms and ways such as circuit racing, rallying, off road racing and drag racing. ... The last motive is the high entry barrier that manufacturers have when entering into motor sports. ... This is completely differe...
- Word Count: 9844
- Approx Pages: 39