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Ad Essay

            An evaluation in the role of advertising in .
             Relation to children's television.
             In order to answer the question I will first address:.
             What is Advertising?.
             Radio and Television?.
             Advertising codes and standards.
             How effective is persuasive advertising?.
             I will then address the question of children and advertising under these headings.
             Does advertising have an effect on children?.
             Children and food.
             Can the effect of advertising make children buy specific products?.
             We read advertisements . . . to discover and enlarge our desires. We are always ready-even eager-to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
             Daniel J. Boorstin (b. 1914), U.S. historian. The Image, ch. 5 (1961). .
             What is advertising? .
             Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. .
             Advertising has been a part of our society for many years and its impact has been a widely debated topic. Advertising in its various forms has negative and positive social and economic impacts upon society. For example advertising promoting public welfare has a positive social impact upon the public whereas advertising portraying women as sexual objects would have negative social impacts. There are a number of proven ways to encourage consumers that the product that is being advertised is just what they need, and instead of concentrating on the product they concentrate instead on the benefits that the consumer will gain.

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