1. Music marketing
... responsible for the pairing of Earth, Wind, and Fire with Motorola. Coleman is also cited as the person being responisible for hooking up "oil-slacker" Coty U.S.' Jovan with the Rolling Stones in 1981. The undersized oil company paid $500,000 to sponsor the tour and, according to Mr. Coleman, "It put them on the map in a major way." The Rolling ... Stones also went on to get collaborations with Anheuser-Busch's Budweiser, Sprint, Tommy Hilfiger and T-Mobile. However, as with any alternative business measure, there is a downside. As result of these growing ... ...
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- Grade Level: High School