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Music marketing

            Every minute of every hour of every day millions and millions of people across the world sit at a computer and download music. Over the past decade internet file sharing has become the way to get the music you like the most. No matter what your genre from country to rap, from rock to gospel, the internet is the place to get it. One of the best things about the file sharing on the internet is it is free. Let us be reasonable now; who would not elect to not pay a single cent versus paying sixteen dollars. Given the fact that the economy is poor and prices are not as affordable as consumers would like them to be, internet file sharing seems to be the best thing, right? Wrong. Rather they know it or not, this seamlessly harmless activity cost the music industry as well as their artist billions of dollars in revenue every year. As a result of the public's reckless intentions to deprive artist and music label employees of a livelihood, labels have been forced to find other avenues in which to generate a suitable income.
             Internet downloading has plummeted Compact Disc sales by thirteen percent the last two years. Sales are expected to decline another eight percent this year. In a study of consumers twelve to forty-four, people that had downloaded more than 100 songs said that their CD purchases declind by 61 %. Another 48% said they do not even purchase CD's anymore because they can download the music for free. .
             One of the most profitable and most popular ways to restore the funds depleted by the enormous wave of file sharing is teaming up and with major companies to promote and sponsor their music. Grammy winning artist Mary J. Blidge teamed up recently with Reebok to promote her new single, Love at First Sight. Her song would be played in Foot Locker across the United States. Reebok would also sponsor a clothling line as well as her tour in 2004. Other artist having the same financial impact have also formed partnerships with big companies.


Essays Related to Music marketing

1. Marketing in the Music Industry

How many other people do you think have that same artist's music on their phone? ... The music industry obtains numbers far worse. In the music industry, there are large disputes over who obtains money and who benefits from the selling of music.  ... Royalties, however, are not the net gain or economic profit of the artists; they exclude all of the other costs incurred through producing, marketing, scheduling, touring, and belonging to the label in the first place.  ... Recoupable expenses are dollars owed through recording costs, promotional and marketing costs, tour costs, damage co...

  • Word Count: 2865
  • Approx Pages: 11

2. Record Labels and the Music Industry

A record label is a brand or trademark associated with the marketing of music; recordings or videos. A record label can often also be a publishing company that manages such brands and trademarks; coordinates the production, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos. ... The 4 Major labels are: Warner Music Group, EMI, Sony Music, and Universal Music Group. ... When a major label deal is signed the artists them selves have to do very little work other than make music as there are so many people from the large groups that take care of ...

  • Word Count: 2017
  • Approx Pages: 8
  • Grade Level: Undergraduate

3. Direct MArketing

This definition isolates a number of issues which distinguish direct marketing from other forms of marketing and communication. ... The direct marketing industry has been the fastest growing sector of marketing communications for more than a decade. ... In view of the tremendous success experienced so far by direct marketing, I think that direct marketing will develop in the future . ... In the future, integrated marketing will unify all areas of marketing specialization in a simultaneously, cohesive and powerful way. ... Individualism has led to a proliferation of subcultures or segments with...

  • Word Count: 1965
  • Approx Pages: 8
  • Grade Level: Undergraduate

4. Music In The Digital Age

Despite the music industry's protests, a significant movement towards a digital music format has elevated. ... In the music industry, the concept of massive spending on promotion, marketing, and distribution is what gives the major labels their competitive edge. ... The music may be sold as a lost leader while the real profits are made with online merchandise sales that accompany the sales of online music. ... The retail music store may cease to exist or be reinvented to market music. ... (Digital Music). ...

  • Word Count: 1281
  • Approx Pages: 5
  • Has Bibliography

5. Internet Marketing

Internet marketing or internet based marketing can be defined as the use of the internet and related digital technologies to achieve marketing objectives and support the modern marketing concept.( Dann, Susan and Dann, Stephen,2001). Internet marketing is often compared to e-commerce as it is both a recognizable business term of business transaction on the internet. The assignment that is being done for the topic of internet marketing is on the online entertainment magazines on the internet. ... Very few photos when compared to other web sites. 7 www.billboard.com/billboard/index.jsp Pr...

  • Word Count: 1235
  • Approx Pages: 5
  • Grade Level: High School

6. Changes in the Music Industry

Changes in the Music Industry How has the music industry changed in the past few decades? ... As Maerhofer grew up, he noticed that industry's marketing brought about many changes, both beneficial and regrettable. ... "The marketing industry will do whatever it takes to make the sales, so now violence is still being promoted, but the biggest, newest marketing gig is endorsing sexuality." ... "You can tell who the music industry is marketing to when you see the way middle school kids dress. ... Today's hit music has developed into a marketing routine. ...

  • Word Count: 867
  • Approx Pages: 3
  • Grade Level: High School

7. Hip Hop Marketing

Hip Hop is no longer just a music genre. ... Its creativity spans from music to clothing and beyond. ... Urban marketing has become the new American melting pot. ... Urban marketing is about selling to people outside of their race. ... It was now time to develop a specified marketing strategy. ...

  • Word Count: 2027
  • Approx Pages: 8
  • Grade Level: High School

8. Business and Marketing - Red Bull

Besides sponsoring and hosting many sporting events, Red Bull even expended its endorsements and events to include artists, teams, and events in music, dance, film, and video games. ... Red Bull has also taken advantage of multimedia production, as it provides network spans of print, mobile, digital, and music. Through mobile marketing, direct response TV, and digital and social media, Red Bull's marketing directs to a targeted group of prospects and customers, rather than a mass audience, in order to drive consumer engagement and loyalty. ... In my opinion, Red Bull gives grade A efforts...

  • Word Count: 586
  • Approx Pages: 2
  • Grade Level: Undergraduate

9. Development of surround sound

The Music Industry - The Freelance World. ... The Marketing Department. ... Marketing may also include "publicity stunts" which may result in so called "free advertising by getting editorial content into newspapers and TV/radio news reports. ... Obviously plugging involves a lot of "networking" and because of this they will often farm out this aspect of marketing to professional plugging companies. ... Management and acts both need to be able to call upon the specialised skills of a music business lawyer when they are negotiating management contracts. ...

  • Word Count: 1933
  • Approx Pages: 8
  • Grade Level: Undergraduate

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