1. Persuasion Theories And The Domino Model
... is highly unlikely that a Buddhist would be persuaded to abandon their religion and adopt an entirely new one. The domino model is one way of looking at how a message can motivate people to take on different behaviour. It is a four-part sequence based on the concept of a line of dominos- Push one, and the remaining fall in order. (See diagram.) It begins with a message, which then implies knowledge. This ... knowledge influences an attitude, and that is then translated into behaviour. The domino model can be taken apart so we can look more closely at the theories of persuasion relevant ...
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