1. Berger's Guide to Modern Advertisements
... for a particular person, but Berger's statement still holds true, "she turns herself into an object "and most particularly an object of vision: a sight " (Berger 47). Women are used all the time to advertise products. "A visual association may be made between some product, often alcohol, and the female form. The female and the product become equivalent and interchangeable, and both are promoted ... as a pleasure object " (Cabrillo 1). The woman in the Budweiser advertisement is just there to sell herself and the product to men. Similar to the paintings described by Berger, these adverti...
- Word Count: 1423
- Approx Pages: 6
- Has Bibliography
- Grade Level: High School