1. Start Something That Matters by Blake Mycoskie
... and the company blew up. Once Blake had finished introducing TOMs, he used the rest of the book's chapters as a guide that gives the reader insight on how to make a good idea into a successful business. In chapter two, "Find Your Story", Blake insists that the story of ... consumers felt generated demand for the product as well as created organic advertisements, because people felt a strong desire to share their experience with others. Chapter three is titled "Face Your Fears", and is entirely about how fear has the potential to stop you from achieving anything (such as ... think a lot of...
- Word Count: 2616
- Approx Pages: 10