The collective behavior might be suggested to create brand loyalty. ... He also talked about the difference between "brand trust, brand effect and brand performance" that determines brand loyalty. ... They are in fact creating a bond with the brand and straightening their loyalty to Victoria's Secret. ... This has a great impact on the market of Victoria's Secret because the psychological attachment to the products creates loyalty to the Victoria Secret brand. ... She finally decided to tell the employee working with her about the commercial she saw on TV called "B...

• Word Count: 1991
• Approx Pages: 8
• Has Bibliography
• Grade Level: Undergraduate

The fact that the ranch owner, who happens to be looking for the dog, is wearing the hat gives the brand more exposure and hints at brand loyalty and credibility. ... However, the video begins to appeal to ethos as the narrator of the commercial begins to list qualities such as, "Dedication, Loyalty and Friendship". As the commercial fades into a close up of beer being poured from a tap, the narrator states, "The choices we make, reveal the true nature of our character". ...

• Word Count: 1484
• Approx Pages: 6
• Grade Level: Undergraduate

Brands have always been closely related to cultural values. Branding has become a critical issue for firms competing within heterogeneous industries. Over the last decades, the brand evolved from a simple product attribute to the role of value creator for the entire firm. Today brand management repr...

• Word Count: 2019
• Approx Pages: 8
• Grade Level: Undergraduate