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Victoria's Secret - Unique Bra's and Fashion


             is typically known for their products for women as well as their annual fashion show and catalogs; both of which feature top models. Victoria's Secret originated in San Francisco, California in 1977 by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond ("Victoria Secret History"). Roy Raymond opened the very first Victoria Secret store at Stanford Shopping Center in Palo Alto and quickly followed it with a mail-order catalog and three other stores. The stores were destined to create a relaxed environment for men, with wood-paneled walls, Victorian details and helpful sales staff. As a replacement for racks of bras and panties in every size all over the place, there were single styles paired together and mounted on the wall in frames. Men could browse for styles for women with the additional sales staff, who would help estimate the appropriate size pulling from inventory in the back rooms ("Victoria Secret History"). As these marketing strategies heightened among its customers, it created loyalty to the brand and shaped an image for itself that projects not only customer satisfaction but also displays its care for the customers.
             As soon as I started working and received my first pay check, I endowed myself to be Victoria Secret's best costumer. I own just about every type of bra that they have created and even check online frequently to see what new bras' are out. One of my favorite products they have is the "Demi Bra". This precise bra is a very fashionable seductive kind. It's a half cup that has an open décolletage, this is also more revealing. It also comes in various types of colors such as calm and bright, which makes it more relevant to all women with their choice of color. I love this bra because you're giving the opportunity to make it strapless or put the straps in different shapes to modify with the outfits.


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