Besides, businesses have to build up brand loyalty. ... Thus, purchase frequency is not equal to loyalty. ... A true brand loyalty can be called when consumers are both inclined to these two factors, otherwise, it can only be called a spurious brand loyalty if only attitude or behavior factors are found (Baldinger & Rubinson, 1996). Loyalty can also be separated from short-term loyalty and long-term loyalty. ... Furthermore, brand loyalty can be measured in two dimensions: affective loyalty and action loyalty. ...

• Word Count: 2522
• Approx Pages: 10
• Has Bibliography
• Grade Level: Undergraduate

This quality vision more than doubled Harley's market share and increased its brand loyalty. ... Firms to be successful here are to provide smaller, easier to handle, comfortable, and good quality bikes to build up brand loyalty. ... Since these items realize high profits and strengthen customer relations and customer loyalty, this area is providing an opportunity for companies. ... Their wide product line though has also created some customer complaints to them (especially true for Honda and Kawasaki) for low quality service. ... Harley Davidson is producing heavyweight motorcycles empha...

• Word Count: 2805
• Approx Pages: 11
• Grade Level: Undergraduate

Machiavelli: The Prince Niccolo Machiavelli was born into a time of political upheaval in Italy. At the time of his birth to a wealthy Florentine lawyer in 1469, the Medici family had been ruling Italy for 35 years. The political life in Italy was characterized by instability, fear, and invasio...

• Word Count: 2744
• Approx Pages: 11
• Grade Level: Undergraduate

When a country is at war, the general population's main sources for breaking news are the government and the media, which are sometimes one in the same. In conflicts since the Vietnam War, the amount of first-hand reporting has diminished. As a consequence, the government became the source for much of the war-related information. However this has changed during Operation Iraqi Freedom with the "embedding- of journalists and also with the increased number of independent reporters. Some questions we must ask then are: "How do reporters go about reporting the details of the war respons...

• Word Count: 3306
• Approx Pages: 13
• Grade Level: High School

For example, one true test to see if their bond would last was when Finny was pushed out of the tree by Gene and broke his leg. ... They come to terms with trust, confidence and loyalty and these are emotions that are learned by experience of being together. ... For example, one true test to see if their bond would last was when Finny was pushed out of the tree by Gene and broke his leg. ... They come to terms with trust, confidence and loyalty and these are emotions that are learned by experience of being together. ... They come to terms with trust, confidence and loyalty and these are emotio...

• Word Count: 65255
• Approx Pages: 261
• Grade Level: High School

This obedience starts to diminish as she falls in love and gives her loyalty to Romeo. ... She is passionate about her love, but remembers her adult duties and gives Romeo an ultimatum to marry her if his love is true. ... After she realizes where her loyalty should be, she says, "Shall I speak ill of him that is my husband?" ... Without her loyalty and love, she would not have stuck by Romeo. ... It is very evident that Juliet is the true heroine of the play who has fate opposing her and keeping her from happiness. ...

• Word Count: 2629
• Approx Pages: 11
• Grade Level: High School

Societal order and loyalty to one monarch were almost non-existent as States were constantly under attack by different factions. ... In The Prince, Machiavelli stressed the need for order and loyalty, but his arguments were not aimed at the citizens of these lands, but at the monarchy of the time, the de' Medici family. ... Hobbes gives us the first true definition of the state of nature and the purpose of man's existence in it. ... The same holds true for the 17th century man. ... Specifically, in his second treatise, Locke strives to examine the origins of government and the true m...

• Word Count: 2524
• Approx Pages: 10
• Has Bibliography
• Grade Level: High School

Gawain is aware that he has sinned and broken his trust and loyalty with Sir Bercilak. ... Gawain's loyalty to Arthur bade him to relinquish the King of this seemingly foolish game. ... His service was true and appropriate. ... This is a perfect example of service and loyalty. ... This is a true quality of a hero. ...

• Word Count: 3400
• Approx Pages: 14
• Grade Level: High School

More important than worthfullness was loyalty (33). ... These factions conspired to do anything to have more face-time with Selassie because power was based on face-time, which resulted in cash, titles, appointments, and the important aspect of being in-favor through loyalty that summarily fueled status (36). ...

• Word Count: 4385
• Approx Pages: 18
• Grade Level: Undergraduate

As a true patriot for his country, his proverbs were intended to ensure a stable and secure government without fear of attack from within or from outside invaders. ... He stresses the use of native troops who have a loyalty to their leader and their country is the ideal composition for a successful military force by citing the example of Phillip of Macedon, father of Alexander the Great. Their loyalty stems from their desire to protect their own nation, freedoms, and way of life. ... To maintain the discipline and loyalty of his troops, the prince must be willing to lead the way into battle...

• Word Count: 3155
• Approx Pages: 13
• Has Bibliography
• Grade Level: Undergraduate

He is to mask his true intentions all the while avoiding inconsistency and often acting against mercy, faith, humanity, frankness, and religion in pursuit of the preservation of the state. ... Dependent on Fortresses or Dependent on Loyalty from Subjects The attributes mentioned up to this point all have one thing in common, the prince seeks for the contentment of the people. ... He writes "The prince who fears his subjects more than he fears foreign foes should erect fortresses; but the prince who fears foreign foes more than he fears his subjects should disregard them." " It should be poi...

• Word Count: 3087
• Approx Pages: 12
• Has Bibliography
• Grade Level: High School

Chauduri et al (2001) highlight the importance of brand loyalty in the last decades. ... Since then, many have discussed the role of loyalty in the brand equity process. ... Brand loyalty, however, is not as straight forward as it seems. ... This issue, of brand loyalty, is closely linked to any type and area of marketing. ... The findings from Chaukuri (2001) show that brand trust and brand affect can be seen as separate constructs that come together to establish two different types of brand loyalty " purchase loyalty and attitudinal loyalty. ...

• Word Count: 9844
• Approx Pages: 39

The quote could not be more true, heroes and their valorous deeds are wrapped in the mists of time and myth. ... And, the hero "who acts according the moral code of philia is staying true to his phusis, his inner nature- (UM 2002). ... "Beowulf possesses the qualities of valor, military prowess, loyalty, generosity, and honor. ... The lay highlights heroism, where bravery, loyalty responsibility is essential and "heroic note still rings over the centuries" (Burgess 1996:20). ...

• Word Count: 2885
• Approx Pages: 12
• Has Bibliography
• Grade Level: Undergraduate

Much of Beowulf is devoted to articulating and illustrating the Germanic heroic code, which values strength, courage, and loyalty in warriors; hospitality, generosity, and political skill in kings; ceremoniousness in women; and good reputation in all people. ... The poem contains several stories that concern divided loyalties, situations for which the code offers no practical guidance about how to act. ... The heroic code's system of loyalties entails a very specific political and diplomatic structure. ... The emphasis on the loyalty of the warriors ("when fighting starts steadfast c...

• Word Count: 3090
• Approx Pages: 12

A true Anarchist: The Life of Emma Goldman Introduction To explain how Anarchism influenced everyday life for Jews in Amerika and especially the citizens of New York's Lower East Side, the ideas and visions of Anarchism's leaders must be thoroughly analyzed. ...

• Word Count: 7067
• Approx Pages: 28
• Grade Level: Undergraduate

The Photograph "Women Seeing the World Through a Different Len At the time Virginia Woolf wrote The Years and Three Guineas, there were many differences between men and women, one of which was education. Most women were not educated, which prevented them from entering into agency. Women allowed...

• Word Count: 2501
• Approx Pages: 10
• Grade Level: High School

The acceptance of the rights of the entire human race supports his ideas of having a true democracy. ... Nussbaum thinks that an extreme loyalty to a nationality makes individuals work for, and value their own rights and interests, and disregard and disvalue those of individuals from different identities. ... This to her is the meaning of true citizenship. ... He believes that identity is the key factor for achieving a true citizenship. ... Black Americans were not true citizens because they were unaware of their true identity. ...

• Word Count: 2792
• Approx Pages: 11
• Grade Level: Undergraduate

The Situation Olympic Group (OG) is an Egyptian company that makes products such as water heaters and fans. IDEAL was a large state owned firm. It had established a well-known name among Egyptians and this was achieved through monopolizing the market for about 40 years with its refrigerators and was...

• Word Count: 4096
• Approx Pages: 16

They undergo an adventure miraculous and ordinary at the same time, encountering military generals, mercenaries, rock stars, the Beatles, spies, witches, learning the ways of life such as love, hate, betrayal and loyalty. ...

• Word Count: 4167
• Approx Pages: 17
• Grade Level: High School

Love, lust, loyalty, deceit, trust, courage, virtue, and righteousness are most of the themes within the poem. ... With his every step, he continuously represents the pinnacle of loyalty, honor, integrity, and chivalry. ...

• Word Count: 2582
• Approx Pages: 10
• Has Bibliography
• Grade Level: High School

Analysis of Hard Times By Charles Dickens Hypocrisy, pompousness and immorality, these are a few of the notions that Dickens successfully adresses and criticizes in his novel Hard Times. Yet Dickens" main point of critique is undoubtedly the upcoming idea of utilitarianism. He brilliantly plays out the two opposites of "hard fact" and "feeling" and leads the reader to the inevitable conclusion that sentiment is more important than factual knowledge. Aiding him in this idea are the characters of this moral fable, each personified in such a way that they represent, or symbolize, a particular...

• Word Count: 2948
• Approx Pages: 12
• Grade Level: High School

., philosophers like Plato and Aristotle studied the art of rhetoric, and realized its true linguistic power. ... At the peak of the Grecian empire, philosophers recognized rhetoric's true purpose was to lead to truth. ... Therefore when rhetoricians persuade for their own gain, they pervert rhetoric's true nature. ... Unfortunately, this is not true today. ... Today rhetoric lacks its true purpose. ...

• Word Count: 4544
• Approx Pages: 18
• Has Bibliography
• Grade Level: Undergraduate

The Umuofians still have a strong feeling of loyalty and form Umuofia Progressive Unions wherever they go. They still feel an obligation to help out their kinsmen, but now it seems that kinship is not born out of loyalty but out of habit. ... We see from this how the younger generations have lost any sense of loyalty to their clan. However, there is a sense in which Obi cannot be completely blamed for his lack of loyalty, and again we see how Western values have caused alienation from the tribe. ...

• Word Count: 2919
• Approx Pages: 12
• Grade Level: High School

This is true especially since commodities are usually low involvement products and we do not think about them that much. ... Branding is creating customer loyalty. ... Branded goods, manufactured with branded ingredients instill trust, facilitate shopping and purchase, build brand loyalty, steal share from big players, prevent the encroachment of new entrants, and achieve marketplace success. ...

• Word Count: 3659
• Approx Pages: 15
• Grade Level: High School

Not her individual dreams or expectations count but her loyalty to the male and, thus, the family. ... If she neglects her husband, putting him not at the center of her loyalty, then she neglects her duties and thus endangers the existence of the family. ... She has the liberty and right to refuse the apologies and explanation given to her by her male lover, even up to the point that her loyalty towards him might be at stake. ...

• Word Count: 2675
• Approx Pages: 11