1. Viacom
They can be dubbed as reference groups, which are sets of people, whose norms and values influence consumer's behavior. Values are the shared norms about what is right to think or do. ... This category contains three types of consumers: Middle-aged singles, married couples with no children, and married couples with grown children who have left home. ... Viewer reference groups are sets of people, whose norms and values influence consumer's behavior. ...
- Word Count: 1328
- Approx Pages: 5
- Grade Level: High School