1. Gender Stereotypes in Modern Society
... always for a negative reason? The study adopted a focus group methodology with fifteen groups of 7-9 participants, all university students (n=133). There were 21 males and 111 females in the study. The data was analysed using the Miles and Huberman Framework (1994) which yielded four main themes: formation/role, maintenance, effects and challenging gender stereotypes. These ... resultant themes correlate with the popular psychological concepts of Implicit Attitudes, Benevolent Sexism, Social Identity Theory, Sex Role Theory and the Theory of Lay Epistemology. Introduction A stereotype is...
- Word Count: 2714
- Approx Pages: 11
- Has Bibliography
- Grade Level: Undergraduate