1. RELATIONSHIP MARKETING: JAPANE
... manufacturing, banking, shipbuilding and military industrial production. These enterprises were called zaibatsu. They dominated most of the pre-World War II Japanese industry. The zaibatsu has undergone some difficult times following the World War II, but they have transformed into the form of keiretsu during the recovery period. Japan is known as a group-oriented ... relationships in Japan [Herbig, l995]. The structure of keiretsu may be classified as three types: (a) horizontal (financial keiretsu) -- including a major bank, financial institutions, and large trading company, (b) vertic...
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