1. Testing The Technology Acceptance Model
... linear index is to mathematically express the simultaneous effect of all four Hofstede dimensions on the acceptance of E-Mail by different cultures. It should only be viewed as a useful approximation. To calculate this index, UAI, PDI, and MAS were added to 100-IDV, in keeping with our argument that IDV moves in the opposite direction from the other scales in its effect on ... perceptions and use of computer-based media (see Figure 1). As can be seen by the CMSI values in Table 3, the U.S. anchors one end of the scale while Japan occupies the other end. Switzerland occupies the middle p...
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