1. "In a world of constant change, strategy is redundant. What
... be. It needs to be in touch with the outside world in order to be successful. Considering the world is "constantly changing-, does this mean that companies need to focus only on reacting in an effective and flexible way to these changes? therefore undermining the importance of strategies? First of all it is useful to understand the concept of environment and explain how and why it is vital ... for a company to be aware of it and to take appropriate steps. The idea of a strategy being important to a company should also be emphasised along with the prerequisites to establish the strategy....
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