... Osbournes were recruited as new spokespeople for the company. Anyone who has ever viewed their MTV reality series knows they are very vulgar and profane as well. Def Jam founder Russell Simmons declared a boycott of all Pepsi products during the NBA All-Star Weekend in Atlanta. He said Pepsi was hypocritical and had disrespected and underestimated the hip-hop community. In ... an attempt to avoid a boycott, Pepsi agreed to work charities sponsored by Ludacris and Russell Simmons. They agreed on a multi-year, multi-million-dollar partnership (Sedgewick). There are many positive ways in w...

• Word Count: 1463
• Approx Pages: 6
• Grade Level: High School

... hip-hop loop have long since witnessed the hip-hop culture transcend all expectations since its humble beginnings in the late 70s and early 80s. With notable pioneers such as Russell Simmons, Run DMC, and the Sugar Hill Gang laying the foundation for present stars such as Sean "P.Diddy" Combs, Jay-Z, and Eminem, this culture has thrived into a hands down success ... ...

• Word Count: 2027
• Approx Pages: 8
• Grade Level: High School

... interest of rap music, Hip Hop groups were managed and owned by people like them, so the control over the artists was more relaxed, and the artist's had more freedom. Russell Simmons and Rick Ruben, Def Jam CEO's, started a small independent record group. They helped represent some of New York's finest rappers and introduced such acts as LL Cool J, Public Enemy ... ...

• Word Count: 2020
• Approx Pages: 8
• Grade Level: High School

... exception to this rule. a. LL has been cranking out the hits since 1984. b. The Queens native first made waves with the release of "I Need A Beat," the first release ever on Russell Simmons' powerful Def Jam label. c. With over 20 million albums sold, LL Cool J is one of the most successful hip-hop artists in history. (Light, 133) VI. N.W.A., the unapologetically violent ... ...

• Word Count: 1398
• Approx Pages: 6
• Has Bibliography
• Grade Level: High School