The.
Olsen Twins have developed a line of products that have impacted the society. Last year,.
America spent $264 billion on the Olsen-addicted generation, ( 2) The girls have often been.
compared to Oprah Winfrey and Martha Stewart, considering that they have brought in about.
$500 in retail sales generally from their television and production business (Oprah) and in 2002,.
they are expected to produce almost $1 billion in revenue, elevated by a new fashion and.
accessories line (Martha). Presently, the twins have been video, film, and television stars. They.
first starred in Full House, and then moved on to a sitcom Two of a Kind. They are editors-in-chief of their very own magazine. They are fashion designers, recording artists, and Mattel.
models. (3) The girls have starred in many movies, forty to be exact. The Twins have been.
marketed through movies with self-titled and straight to home videos. The Olsen s first big.
screen movie, It Takes Two, in which they starred alongside Steve Guttenberg, earned them $1.6.
million in the box office, brought in $19 million in ticket sales, and rallied $75 million in home-video sales, marketing it one of Warner s bestsellers in the family category. (Chihara 2 ) .
The emergence of the market is the process which buyers and sellers determine what they.
are willing to sell and on what terms. The Olsen twins have emerged from the television to.
becoming their own marketing business. There is a targeted population of young girls, the.
tweens . The tweens are the 27 million kids between the ages of 6 and 12, compromising 10%.
of the US population. Over the last decade, the twins have built a billion dollar multi-media and.
fashion empire based on expert targeting of the tween market. (2) Since the early 90s, spending.
on tweens has grown at an annual rate of around 15%- much faster than any other demographic.
(Grainger 2) The twins have increased their trade to international sales. Beyond retail and the.