Pirates are regularly demanding and receiving million of dollar in ransom payments and are becoming more aggressive by using brutal acts. Although, NATO and foreign navy ships can guide the merchant vessels through the Gulf of Aden, sometimes their help can not be everywhere at once. Ships traveling through dangerous areas often require their own plan of anti-pirate defenses to protect themselves from pirates. Because of piracy, the markets for those products are flourishing. A variety of arms contractors are making various anti-pirate defense weapons for ships owners to defend from Somali pirates.
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The term "anti-pirate defenses" allows Ungerleiger to give the sense of importance and allows reader to see what is calling him to write the article. Because of his back ground knowledge and the place he works for, he seems to have excellent credentials to write on the topic. He first explains which armed manufacturers are producing non lethal weapons to protect from pirate hijackings, and then he mentions the most effective and old- fashioned kind of defense which uses armed guards to protect the ships. Thus, he is clearly sending the product info to consumers.
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Ungerleiger can have two kinds of intended audiences, so the response of those audiences can be varied. One of the audiences are the "Technoblog" readers who know nothing about what is going on in the Somalia area and what defense technologies are available. These readers may also include a technology audience category which consists of segments of people that are interested in technologies such as gadget lovers and new high tech enthusiasts. This audience segment may influence people who keep abreast of new technologies by reading and contributing to top web sites and blogs. Those audiences can help him spread not only relevant advertising to people who are interested in purchasing products, but also make an interesting case.