Where to Invest - Microsoft or Apple?

Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975. They effectively created Apple Computer on April 1, 1976 and incorporated the company on January 3, 1977, in Cupertino, California. Apple is the largest technology firm in the world, with annual revenues of more than $60 billion.
             Apple Timeline.
             Financial Data.
             Microsoft.
             2013.
             2012.
             2011.
             Sales(Billion).
             $77,849.
             $73,723 .
             $69,943 .
             Income After Tax.
             $21,863.
             $16,978.
             $23,150.
             Share Price (Closing).
             $34.87.
             $29.27.
             $25.03.
             Earnings Per Share (Basic).
             2.02.
             2.73.
             2.13.
             Number of Outstanding Shares .
             (Basic)(Billion).
             8.328 .
             8.381.
             8.376 .
             Dividends Paid Per Share .
             23.
             20.
             16.
             Looking at Microsoft's financials, the company is exceeding when it comes to sales. Within the past three years the company sales have been increasing, which is always an excellent factor for the company. Income after tax has increased a bit. Microsoft's earnings per share have gone down from 2012 to 2013. The number of outstanding shares for the company stayed about average; however Microsoft is paying more dividends per share, which is always a good thing when deciding to invest. .
             Apple.
             2013.
             2012.
             2011.
             Sales (Billion).
             $156,508.
             $108,249 .
             $65,225 .
             Income After Tax.
             $41,733.
             $25,922.
             $14,013.
             Share Price (Closing).
             $396.53.
             $584.00.
             $335.37.
             Earnings Per Share (Basic).
             44.64.
             28.05.
             15.41.
             Number of Outstanding Shares .
             ( Basic) (Million).
             908.5 .
             937.27.
             926.90 .
             Dividends Paid Per Share .
             3.05.
             2.65.
             None Paid.
             Looking at the financial information for Apple, the company is doing exceptionally well concluding from their sales. From the past three years sales have been increasing steadily. Their income after tax has increased from the past three years. Their closing share price however has drastically decreased from 2012. As a general rule of thumb you would want the highest EPS, in the case for Apple their EPS is increasing which is good for investors. The numbers of outstanding shares are stocks that are held by Apple investors, including restricted share owned by the company's officers and insiders, as well as those held by the public.