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Target Corporation offers products and services through a physical store shopping experience or from internet accessible technology. The technological movement forward has increased the amount of shopping opportunities the customer has with convenience through reaching products within personal mobile devices. Target Corporation offers its products and services as a mass merchandiser. As well as a retailer for wholesale items, Target Corporation owns and sells exclusive brands to cater to the diverse group of customers that frequent the store. As of spring 2014, Target Corporation launched the "Made to Matter " collection of natural, organic and sustainable products. These products will be made fully accessible through internet purchase by fall season of 2014.
Target chooses the size of retail store tailored to each neighborhood. CityTarget is the design of retail stores that are tailored to urban neighborhoods with smaller square footage to focus on customers that would not require large wholesale purchases. These stores have less square footage than the traditional Target store and focus on very innovative ideas to direct customers to desired products. Items such as free standing directories can be found within these urban stores to assist customers. SuperTarget stores include a full-service grocery store that provides customer with a convenience shopping experience that reduces additional shopping trips for additional household needs. Each physical store is planned with great precision for presentation and appearance of merchandise. Stores plans are developed with the customer in mind for the most visually appealing exterior and interior layout with accessibility to increasing technology that will in turn increase the customer's experience (Target Corporation, 2014).
Target.com provides the internet based shopping experience for the customer with access to product information, product photographs and videos, product reviews, and guest to guest interactions (Target Corporation, 2014).