(855) 4-ESSAYS

Type a new keyword(s) and press Enter to search

Wine marketing report

            
             The purpose of this report was to research and analyse various international markets in order to place Carrick Pinot Noir onto a new foreign Market. Specific objectives were product/market selection including country risk assessment of political, economic, socio-cultural and technological factors; selection of target market, competitive analysis and identification of opportunities in the chosen overseas market; and recommendations for market entry and marketing mix strategies.
             A list of four potential international markets was first developed based on the market size and the amount of wine consumed per capita. Canada, Germany, China and Chile were seen as having high potential for Carrick to export to. These countries were individually evaluated by looking at the major risks and opportunities of exporting to each potential market. After intensive research into each market Canada was selected. As the most attractive market Canada has the attributes that suit Carrick product and there is a gap in the market at the Premium end that Carrick will be able to target. British Columbia, Alberta, Ontario and Quebec were selected as the target markets within Canada that provide the most attractive opportunities. These markets were selected based on population size, average wine consumption and the average income per capita. The specific target market is individual consumers over the age of 24 with a medium to high-income level.
             Specific marketing strategies involve forming alliances with other New Zealand exporters in order to cut costs and increase awareness. It is recommended that distribution be through the use of shipping directly from New Zealand to the West Coast of Canada. From he wine would be sent onto the sales offices of the respective alliances in Canada. A sales office should be set up in Vancouver to receive and distribute the wine to each of our target markets respectively using Canada's federal mail service to agents.


Essays Related to Wine marketing report

1. Bulgarian WIne in Germany

... due to the interest in new tastes and the image that this could create. Threats: 1. Bulgarian wine sales are and marketing are dominated by a limited number of companies, thus jeopardizing the ability of the Bulgarian wine to impose itself on the international wine arena. 2. New vineyards planted with wines of uncertain quality and reliability. 3. Poorer grape quality due to ... gov/gainfiles/200012/60679072.pdf; Foreign Agricultural Service, GAIN Report, Date: 12/8/2000. GAIN Report #GM0041 3. http://www.fas.usda.gov/gainfiles/200003/25647196.pdf; Foreign Agricultural Service, GAIN Repo...

  • Word Count: 1678
  • Approx Pages: 7
  • Grade Level: High School

2. Value-Chain Analysis and Customer Needs

... value chain, Exhibit 6, indicates that Mondavi makes its money in the strategic processes of aging wine and marketing it, especially through the customer education that occurs during wine tours. By encouraging connoisseurship through such marketing, Mondavi can charge $7 for a $3 bottle of wine, a margin far exceeding those of commodity competitors. Fluor and Chevron. Chevron is a 100% vertically integrated oil-industry ... 's future from those that aren't is difficult yet crucial to business-service providers like Fluor. Chevron Corporation, an important Fluor client, discloses consider...

  • Word Count: 4100
  • Approx Pages: 16
  • Has Bibliography
  • Grade Level: Undergraduate

3. Overview of Management - Dinner on Wheels

... results this industry is the UK's fifth largest employer with over 2.4m of people, with huge growth prospects in jobs. Forecasting some future scenarios the report shows three different of them: 1. a trend scenario: growth to 2.66m direct jobs by 2015 if trends continue 2. a 50:50 scenario ( ... technology can pollute the environment and disturb the balance of the natural forces of regeneration. Recognition of these environmental threats has created a marketing opportunity for green products, which are promoted to customers and consumers who are concerned about the environment. The choice...

  • Word Count: 6817
  • Approx Pages: 27
  • Has Bibliography
  • Grade Level: High School

4. Activities Based Costing

Executive summary This report is going to present the difficulties and implications that arise in the real world, when an entity tries to determine the costs for its ... some of the methods they used to overcome them. In the following paragraphs, the difficulties Cadbury NZ encounters, how the radiology departments of two hospitals and a wine manufacturer using ABC to increase the accuracy of their costing information, and finally, how a traditional knit manufacturing company utilizing volume based costing system dealt with its difficulties ... on the absorption costing method. Managers usua...

  • Word Count: 1823
  • Approx Pages: 7
  • Has Bibliography
  • Grade Level: Undergraduate

5. Materials Management

... products or services as interpreted by owners. An expensive to maintain, unreliable car may offer a high status experience if it is, say, a '61 Thunderbird. A set of wine glasses purchased from Harrods may provide more satisfaction than similar ones from a street trader -albeit that the Knights bridge crystal was more expensive. o Oakland (1995) suggests perceivable (and ... transportation. 3. Government polices: government regulations and trade polices frequently make international purchasing uneconomical or impractical. 4. Nationalism: some buyers are totally prejudiced against making a...

  • Word Count: 8123
  • Approx Pages: 32
  • Has Bibliography

6. Word Of Mouth

... advice about products. The explosion of wireless communications devices will increase connectivity even further."" From the statement above and the following statistics it shows the significance of WOMM on the marketing to consumers. Statistics from a recent study released by Euro RSGC, the world's fifth-largest advertising agency network, mass advertising is the least effective way for technology marketers to reach ... their target audience. The most effective tactic: word-of-mouth. Some stats from the report: How consumers get most of their information about products: - 13% from adver...

  • Word Count: 2946
  • Approx Pages: 12
  • Has Bibliography

7. Media & Alcohol

... 2". Movies such as these display teenagers drinking alcohol and enjoying themselves. It is advertisements and movies such as these that are causing controversy between anti-alcohol campaigners and beer and wine makers. Are these portrayals of alcohol influencing teenagers to drink more? This is a very debatable issue that offers good points on both sides. Ultimately, the question arises: Is the ... as to provide free videos and brochures to help parents talk to their teens about drinking alcohol. This is supposedly done to "help" the parents; but is it just another marketing technique ...

  • Word Count: 1260
  • Approx Pages: 5
  • Has Bibliography
  • Grade Level: Undergraduate

8. Underage Drinking and it's Consequences

... shown that 34% of African American youth saw more alcohol advertising in magazines compared to other youth in general. It is evident that alcohol marketing has impacted not only adults, but also underage drinkers. According to the American Medical Association (AMA), when a study on 12 year-old ... said that adolescents from lower socio-economic status usually has a parent who uses or abuses alcohol (Clark, 2004). The Center on Alcohol Marketing and Youth states that adolescents are between 4 and 10 times to become alcoholic more likely than adolescents from families with no alcoholic ad...

  • Word Count: 2758
  • Approx Pages: 11
  • Grade Level: Undergraduate

9. Managemant

... such living organisms as animals, plants, or bacteria. Biotechnology, a more general term, refers to using living organisms or their components, such as enzymes, to make products that include wine, cheese, beer, and yogurt. (Genetically modified foods and organism.) Tran genes are genes that are transferred from one organism to anther. "Combining genes from different organisms is known ... who have consistently opposed GM foods. "EU officials say the labels will simply inform consumers that a product contains a genetically modified ingredient."" Miller, S. & Kilman, S. (2003, July 1). A...

  • Word Count: 5179
  • Approx Pages: 21
  • Grade Level: High School

Got a writing question? Ask our professional writer!
Submit My Question