The woman's fingers show no trace of a manicure or glamorous looking nail polish. It just shows a woman's bare, yet beautiful hands. Also, the fact that the table used in the ad is made of wood, this shows of simple living. The ad uses wood that reminds readers of nature and not marble and glass. Clinique's perfume line clearly shows they are targeting the simple women who live their lives fresh and clean. A different perfume, by Estee Lauder also uses the same approach as Clinique for their perfume called "Beautiful." In the two-page spread the ad shows a bride and a flower girls sitting inside a softly lit room with the sun coming in. The little girl is whispering in the bride's ear while the bride smiles. The caption of the ad says, "This is your moment to be beautiful." After reading this, the reader could probably infer that the flower girl is telling the bride that she looks beautiful. These kinds of ads say it loud and clear. To cater to "simple" living women, perfume ads have to use this kind of tactic.
Opposite to the women who enjoy the simple things in everyday life, perfume ads also have a way to reel in the women who live their lives full of lust, sex, sensuality and the nightlife. In the same Cosmopolitan magazine, there is an ad for Giorgio Armani's perfume, Sensi, which illustrates this point. Also a two-page spread, the ad shows the side view of a woman laying on top of a table while wearing a sexy looking red dress. She gazes deeply at the reader with the caption of, "I sense, therefore I am." While this lifestyle may seem risqué for some women, it is what others enjoy and look forward to. This perfume would seem perfect for those kinds of nights. Not only would this ad appeal to women to purchase this perfume, it would also get men to buy it for a woman with the hopes that their night would end in the way the ads shows.