However, online retailing is becoming the new rising trend. UK has shown great success and understanding of this trend. Online selling is organized through the understanding and affiliations between private and public organizations and is approved by the government. Therefore, the notion about online retailing is related to the UK government. However, ASDA is still subject to the following of rules standardized by the government. .
Economic Forces.
UK market has shown the lowest inflation rate however, larger companies still put in efforts to lower the cost where possible (Retail Week, 2012). ASDA is exposed to the same economic risks and therefore must revise its policies regularly in order to make them more cost efficient (Asda, 2012). The Boston Consulting Group (BCG) regards the UK as one of the most frequent users of internet globally. The UK government collect 8.3% of their revenue through online retailing and continues to increase (worth £121 billion in year 2010). Therefore a company finds a good economic opportunity in the business. However, the ongoing economic recession is forcing people to look for sources of income. With the rise in online earning, the numbers of online frauds have also increased accordingly. Therefore, the company must take steps to ensuring safe online business. .
Social Forces.
New and innovative ideas are developed each day and more and more people are opting for online business (Grant, 2005). According to the Office for National Statistics approximately 32 million products purchased online in Britain lead to an increase of approximately 62% in the previous year retailing (Asda, 2012). Approximately 46% rise in total online sales was experienced in the sporting and clothing sector. The same year, a large number of females also purchased the same items in excess. The males have spent the same amount on music and videos as they have on sporting and clothing goods.