Layout is fairly simple and clean with a ready suggested side bar of popular videos on its home page. It allows unlimited videos uploads as long as its below 2 GB per video. Vimeo has a minimalist site layout, without much clutter around the user interface which makes the content of the video uploaded the core focus. The recently view bar is on the top of the page, no suggestion bar found. Both sites offers videos playing without the usage of media players, uploading videos is fairly fast and there is no time limit for watching videos. .
Social Functionalities - Both sites offers consumers co-creation as user generated content, digital self-expression, sharing of video is a breeze as there's video embedding that foster viral diffusion of content and it allows comments and ratings of videos. However, Vimeo gets more positive comments and constructive criticism rather than negative and irrelevant criticism on Youtube. There is no advertisement pop ups compared to YouTube. .
Personalization - YouTube enables different home page configuration for users, choices of preferred video size customization, has a recommendation system which helps users to discover new things based on their interest. Serendipity-feature categories such as most viewed video, what's new, trends, spotlight, helps users discover videos. It has functions of Playlist, Favourites, YouTube Leanback which gives users uninterrupted stream of full-screen YouTube videos in high definition based on the user's YouTube preferences. The personal channels are also customizable, an advance functionality for heavier users. It also has YouTube video editor for filmmakers. One has to pay for Vimeo Pro for high quality and premium features which allows users to upload 5GB worth of video. Thus one has to pay to promote brands or websites to lift the commercial limitations. .
Licensed Content - With the launch of Creative Commons licensing on YouTube.