[Morrison, 1984, p. 86] Then IBM muscled into the personal computer business. Two years after introducing its PC, IBM passed Apple in dollar sales of the machines. IBM's dominance had made its operating system an industry standard which was not compatible with Apple's products. Jobs knew in order to compete with IBM, he would have to make the Apple compatible with IBM computers and needed to introduce new computers that could be marketed in the business world which IBM controlled. [Morrison, 1984, p. 86] To help him market these new computers Jobs recruited John Sculley from Pepsi Cola for a position as president at Apple. Jobs enticed Sculley to Apple with a challenge: "If you stay at Pepsi, five years from now all you'll have accomplished is selling a lot more sugar water to kids. [Gelman and Rogers, 1985, p. 46] If you come to Apple you can change the world." [Conant and Marbach, 1984, p. 56] .
That is just what Job's wanted to do, change the world, one person at a time. Jobs described his Macintosh developing team as souls who were "well grounded in the philosophical traditions of the last 100 years and the sociological traditions of the 60's. The Macintosh team pursued their project through grueling hours and against formidable odds. A reporter who interviewed the team wrote: "The machine's development was, in turn, traumatic, joyful, grueling, lunatic, rewarding and ultimately the major event in the lives of almost everyone involved". [Scott, 1991, p.72].
However, sales of the Macintosh started to slow and John Sculley felt that Jobs was the reason for this. Sculley slowly started taking projects, and other day-to-day operations away from Jobs. Jobs saw this happening and although he tried to fight it, he saw that most people seemed to agree with Sculley. Jobs decided it was time for him to move on.
Over the next 8 years, Jobs worked hard to get his new company NextStep off the ground.