How Media Culture is Harmful to Society

The images projected are very emotional, and they are altered to achieve a given predetermined end, the approach affects peopled self-esteem and behavior.
             Most of the pictures are misleading, each image is painstakingly worked over by experts to lure the viewer to adopting a given lifestyle. The facial features are mostly manipulated by fine artists to suit the advertisement. Almost every photograph in a commercial advertisement has been manipulated to some degree by a retoucher (http). The fundamental job of a retoucher is to rectify fundamental inadequacies in the first photo or impact to enhance its appearance of reality. The majority of these deceptive images go unnoticed, leading to a majority of a teenager and young people to the path of self- destruction by trying to achieve what they see in the media and the fashion shows. There is an increase in a number of people going for surgical processes the relative percentages are as follows: breast argumentation 36%, tummy tuck 84% and 132% for Body lifts according to statistics by American Society of Plastic Surgeons (ASPS) (ASPS, 2005). From this, I can say that all the procedures are targeting at enhance the looks and the media culture played a major role in promoting this trend.
             Many of the ladies going for these plastic surgery and cosmetic enhancements are trying to appeal to themselves by to looking like a certain model in some TV commercial and to appeal to the male or female whichever the case. This begs the question on the role of the media apart from entertainment. The answer to this question lies in the intention and self-esteem of the individuals. It is a fact that the majority of the programs we watch have a direct influence on our lives (Zuckerman, 2005). The media remains the major avenue of information dissemination apart from entertainment. It is apparent that the internet use and the reality shows are bombarding our ladies with anorexic models and without much thought they are adopting the misleading ideas in the advertisements (Brown, Furham, & Swami, 2007).