YouTube and Twitter aloud for the movement to become known and raise a lump sum of money. Sadly, the campaign was short lived. Social media trends are always changing and it is not long before a new one is created in order to receive attention.
Indonesia is a country that is no stranger to using social media as a way to spread awareness about certain issues. A ComScore report deemed Indonesia the most "Twitter-addicted country in the world". This addiction has led to the spread of activism around the country. Indonesian civilians turned to Facebook as an outlet to support anti-corruption deputies (Merylna, 639). The name of their organization was the Komisi Pemberantasan Korupsi, or the KPK. They would depict themselves as geckos and the corrupt deputies as crocodiles. The fight between the two parties made its way to the streets where the geckos forced their government to drop the anti-corruption charges. The second case was another Facebook movement to provide assistance for a woman named Prita Mulyasari. Prita, a young mother of two was being charged for libel when she complained about the service a private hospital had provided to her that she sent via email to her friends and relatives. She was put in jail after losing a civil defamation suit in 2009. According to Merlyna Lim in "Many Clicks but Little Sticks: Social Media Activism in Indonesia", "Tens of thousands of Indonesians joined a support page for Mulyasari on Facebook, shared their outrage on Twitter, and donated money to pay her court-imposed fine"(Merlyna, 345). The support she gained showed how Indonesian prosecutors over react to cases of somebody with high importance, or in the case someone highly influential. After seeing how much support she had received from activists the hospital dropped the civil lawsuit they had filed against her (Merlyna, 347). Prita stood up for something she thought was wrong and the help of activists helped her tremendously.