This was done to help transition the customer to the system. Dell is very aware that helping and supporting the customer is a direct way of continued success. .
MARKETING ISSUES.
Michael Dell has proposed specific strategic targets for Dell Computers to obtain over the next few years. This strategic direction places a stronger emphasis on Dell's online efforts and calls for significant investments in restructuring of the direct business model. Dell faces three major marketing issues related to the strategic decision.
The first issue is that Dell is plagued with internal PR issues, including differing strategies among managers and skepticism of the Online Model. Some managers believe that a niche has been set, and the full potential should be realized before Dell continues to expand. Other managers believe that the strong pull of resources to the consumer market will adversely affect the business market. In effect these managers are still waiting to see results of the apparent cost savings of the Online Model, and how the change in market segment direction will affect their departments' resources.
Secondly, Dell is concerned with their price strategy. In particular, international markets have yet to show results of direct sales strategies. Dell has not proven whether their overseas consumers are willing to buy direct, and if the increased focus on this market segment will increase profits.
Finally, Dell's competitive edge must be reevaluated. What once differentiated Dell - direct model, service efficiencies, Premier Pages, etc. - are now techniques which competitors are quickly adapting into their business models. Dell must remain a step ahead and continue to differentiate in this highly competitive industry. .
(Internal Issue).
In dealing with their PR issue Dell has three alternatives that they could implement. Dell can do nothing and wait to see how the online model pans out. Dell can commit extensive financial resources towards a marketing campaign for the new online channel.
Executive Summary II. Summary III. ... Bibliography Executive Summary Michael S. ... Summary In today's technology market, Competition is hot among PC manufactures. ... If this were the case couple of years ago, it would have been easy for them to leave the company and find another job that gets them home by 5pm. ...
Executive Summary Dell has three main concerns: (1) Weather to enter the laptop market and how to go about selling them and who to sell them to, (2) How to strategize their entry into the LAN server market. ... Case Situations In 1993 major issues for Dell were how to decipher the balance and importance between laptops, desktops, and servers. ... The second concern for Dell was the PC LAN server market. ... Then Dell adds, "You mean top three."" ... Michael Dell should fire the other group that thought that large corporate customers wouldn't take Dell seriously as a server prov...
Executive Summary The computer industry has enjoyed a tremendous growth in the 80's and 90's. ... The paper will study Dell Computer Corporation and its business model, including many aspects of direct marketing introduced by Dell Computers will be analyzed. ... Dell Computer Corporation Michael Dell started the company in 1984 with the revolutionary idea to sell custom built computers directly to the customer. ... To Dell, the Internet is the purest and most efficient form of the direct model, providing greater convenience and efficiency to customers and, in turn, to Dell. ... Th...
The server will be a Dell PowerEdge server running Microsoft Server 2003 connected to the SI Network via standard 10/100 Networking. ... Both computers are Dells, one is running at 3.2 GHz P4 with 1 GB of RAM and the other is an older 1.8 GHz P4 with only 512 MB of RAM. ... Microsoft Office 2003 integrates most of the record keeping and object management and for Use Case review as well as mail services. ... Summary This testbed will allow us to evaluate all future changes that take place in an environment that will not impact current work by placing untested changes on the system. ...
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Microsoft case, on the other hand, was never decided on its merits because of a successful motion to dismiss by Microsoft. But in view of the close similarity of the two cases and the fact that both were heard in the same court, it appeared reasonable to assume the likelihood of a similar outcome. ... Relevant to the Donaldson and Jackson cases, "A September 2000 report by the U.S Congressional Commission on the Advancement of Women and Minorities in Science, Engineering and Technology Development revealed that African Americans made up 3.2 percent of the workforce in the fields of science, ...