The circuit grew to a high of sixty-two races in 1964 and other immense tracks were built to host the events. In 1959, Daytona's two and a half mile superspeedway opened and joined the next season beside mile and a half facilities in Charlotte, N.C. and Atlanta, G.A. Rockingham, N.C. joined in 1965. And in 1969, Dover Raceway, Michigan International Speedway, and Talladega Superspeedway; Talladega Is an amazing 2.66 miles long and has thirty-three degree banking.
A national fuel shortage threatened to halt NASCAR racing until France shortened all races by ten percent and had a study don't that proved auto racing in America used less fuel than most other sports. A big step for the circuit came in 1971, when R.J. Reynolds Tobacco Company assumed sponsorship of the division. Lending their marketing acumen to an already thriving sport, a huge growth spurt followed as the series dropped to running just thirty races per season, all of them major events. The new, slimmer but more competitive division became known as the NASCAR Winston Cup Series as it entered it's modern era of approximately thirty races per season in 1972. Conceivably, the biggest boost came from the 1979 running of the Daytona 500. It was the first of NASCAR's events to get live start-to-finish coverage by a major television network.
Bill France retired as the President of NASCAR in 1972. He turned the organization reins over to his son Bill France Jr. Bill France Jr. has spoken of and produced growth ever since. (Carlton 28).
NASCAR's success would not have been as vast without Daytona Superspeedway. In the mid 1950's Bill France had a dream of moving the Daytona races off of the sands of Daytona Beach and onto a big, fast, high banked track. It took him nearly five years to get local approval and the finances to build such a place. He built it in a swamp near the airport on the undeveloped western side of the city.
Daytona International Speedway would be a temple of speed upon completion in 1959.