e. a vacuum. Some of these tot-sized kitchens are designed sexually neutral but many are covered in images of Barbie and other female orientated themes. They are showing boys how it is acceptable to sexualize girls and expect girls" appearances to be domestic and sexy, evident in the combination of Barbie and her kitchen. It is as if they are preparing them for what to expect when they become young adults. But is it really what the truth of adulthood expectations are or is it more preparing them to maintain the social status of the previous generations and to stick to traditional gender roles, with the woman having only two options: the prude or the slut?.
Over the last twenty-five years, it has become increasingly more embarrassing to be a stay-at- home mother. With the sexual revolution, thousands of mothers were going back to school so they could have a career doing something they love to do or that directly competed with men. If you were not a working mother, you were basically shunned upon. In today's society, advertising is showing little girls contradictory messages, to be the "sex pot" but to still stay at home and spend money but not too much money, basically to be every mans perfect woman. Girls are reinforced from early on that women must be sexy to be successful and be sexy and successful to find love and they have to find love to have a family to start the cycle over again with their own children.
The advertising industry could easily claim its social agenda for maintaining the realization of society and its subsequent shift back to the value of family and the importance of a parent being in the home is a safeguard for the children and the community as a whole. There is a " hidden agenda" in the business of advertising, media, and commercial world. The domestication and sexualization in the future for women is to be at the home. Mothers are getting expensive sexy clothes, getting, pampered at the spa and salon while her children are in school and her husband is busy being the bread winner.